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If you’re searching for the best all-natural shampoo, the good news is that today’s natural-leaning formulas offer a lot more variety than ever. From scalp-focused shampoos to moisturizing and volumizing options, the products in this list cover different hair needs while keeping the ingredient profile gentler than many conventional formulas.
When selecting a shampoo from this list, pay attention to your hair type, the formula’s cleansing strength, and the kind of finish you want. Some options are better for dry or damaged hair, while others are designed for fine hair, oily scalps, thinning hair, or buildup removal. You’ll also want to consider the size of the bottle or bar, price per ounce, and any certifications or claims like EWG Verified, vegan, cruelty-free, silicone-free, paraben-free, or sulfate-free, depending on what matters most to you.
Let’s get started!
Our Top Picks at a Glance
| Product | Best For | Buy Now |
|---|---|---|
| Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo | Moisturizing cleansing and strand care | Buy |
| Aveda Rosemary Mint Purifying Shampoo | Clarifying and buildup removal | Buy |
| ATTITUDE Nourishing Hair Shampoo | Dry and damaged hair | Buy |
Best All Natural Shampoo
1. Best Overall: Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo
- Strengthening Biotin Formula - The Rosemary Mint Shampoo is enriched with biotin to support stronger, healthier hair over time by targeting weak, brittle strands at the root.
- Moisturizing Ingredients - This shampoo for damaged hair is infused with nutrient-rich coconut oil and babassu seed oil to replenish moisture and restore vitality to dry, brittle strands.
- Gentle Scalp-Cleansing Lather - Our rosemary shampoo provides a sulfate-free, non-stripping lather ideal for textured hair types in need of gentle cleansing and hydration.
This shampoo is positioned as a moisturizing hair shampoo for women and men that gently cleanses while helping repair and protect strands. It’s built around a rosemary mint theme and includes biotin in the name, which makes it a popular pick for shoppers looking for a strengthening-oriented natural shampoo option.
With a 4.4 rating and a 12 oz size, it offers a balanced mix of affordability and performance. It may appeal to people who want a shampoo that feels nourishing without straying too far from a lightweight daily cleanse.
If you want a well-rounded option in the all natural shampoo category, this one stands out for its broad appeal and approachable price point.
Pros
- Moisturizing cleansing formula
- Designed for women and men
- Affordable price point
- Strong customer rating
Cons
- 12 oz size may run out quickly for frequent users
- May not be the best fit for those looking only for clarifying shampoos
2. Best Value: California Naturals Classic Clean Toasted Coconut Shampoo and Conditioner Set
- GENTLE DAILY CLEANSING FOR HEALTHY HAIR: Coconut, Avocado, and Aloe gently remove dirt, grease, and buildup while leaving strands soft, smooth, and naturally clean.
- DEEP HYDRATION AND NOURISHMENT: Shea Butter, Mango Seed Butter, and Vitamin B5 strengthen, moisturize, and support elasticity to reduce breakage and keep hair healthy.
- FRIZZ-FREE, SOFT, AND SHINY STRANDS: Lightweight, creamy formula tames frizz, smooths hair, and boosts natural shine for touchably soft, manageable hair.
This shampoo and conditioner set is marketed as natural, vegan, cruelty-free, silicone-free, paraben-free, sulfate-free, and color safe. That makes it a strong value choice for shoppers who want a bundled hair care option with a broader profile of free-from claims.
At 20 fl oz total size and a 4.4 rating, it offers good volume for the price compared with many single shampoos. The toasted coconut theme may also appeal to anyone who likes a richer, more indulgent hair care experience.
For buyers who want a straightforward system rather than a single shampoo bottle, this set offers a practical and attractive option.
Pros
- Shampoo and conditioner set
- Natural and vegan
- Cruelty-free and sulfate-free
- Color safe
Cons
- Higher total price than single-bottle shampoos
- May not suit buyers who only need shampoo
3. Best For Thinning Hair: Rosemary and Biotin Shampoo for Thinning Hair
- Hair regrowth tip - one of the best ways to avoid hair loss is to ditch that artificial hair growth shampoo with damaging sulfates and choose a shampoo with gentler more natural ingredients
- Volumizing Shampoo - Try our biotin with coconut oil shampoo formula designed with you in mind to enhance the way your hair looks by moisturizing your locks for hair that looks fuller and hydrated
- Shampoo for Dry Scalp Care - Our biotin with rosemary and zinc shampoo features essential oils to help improve your scalp appearance with great smelling hair that’s nourished root to tip
This vegan volumizing shampoo is made for fine hair and thinning hair, with B vitamins, argan oil, and tea tree essential oil listed in the product name. It is also labeled paraben, silicone, and sulfate free, which adds to its appeal for ingredient-conscious shoppers.
The 8 oz bottle is smaller than some others in this roundup, but its focused positioning makes it a good choice for people looking specifically for volume-oriented care. With a 4.3 rating, it is still a solid competitor in the category.
If your main goal is to support the look of fuller hair while keeping the formula cleaner, this option is worth considering.
Pros
- Formulated for thinning and fine hair
- Vegan formula
- Sulfate-free, silicone-free, and paraben-free
- Includes argan oil and tea tree essential oil in the name
Cons
- Smaller 8 oz size
- May not be ideal for those wanting a richer moisturizing shampoo
4. Best Thickening Pick: Avalon Organics Therapy Biotin B-Complex Thickening Shampoo
- Body Building: This shampoo supports an energized scalp and thicker, fuller-looking hair and helps build body in fine/thinning hair. It cleanses hair from root to tip
- Thoughtfully Made: Comprised of a blend of biotin, saw palmetto, quinoa protein, and vitamin E, our signature botanicals are carefully curated to help your hair thrive
- Formulated Without: This shampoo is packaged in a 100% recycled bottle and is formulated without parabens, sodium laureth sulfate, synthetic colors, or synthetic fragrances
Avalon Organics positions this shampoo as a thickening formula with biotin B-complex and EWG Verified status. Its 32 oz size gives it strong value for users who prefer a larger bottle and a longer-lasting supply.
It carries a 4.3 rating and is aimed at shoppers looking for a more practical, everyday shampoo with a thicker-hair focus. The EWG Verified label may also be important for buyers who prioritize ingredient transparency.
This is a good fit if you want a larger-size natural shampoo that stays focused on thickening rather than specialized scalp treatment.
Pros
- Large 32 oz bottle
- EWG Verified
- Thickening shampoo positioning
- Good value for size
Cons
- Only a 4.3 rating
- May not be ideal for those seeking a highly moisturizing formula
5. Best For All Hair Types: Native Shampoo and Conditioner Almond & Shea Butter
- Strengthening Shampoo and Conditioner Set - This set strengthens hair against damage, replenishing hair by restoring moisture and reducing breakage. Enjoy longer, more vibrant moisturizing hair with less damage, frizz and tangling.
- Naturally Derived Ingredients - Native shampoo and conditioner set contains naturally derived and simple ingredients. Made with just 10 thoughtful ingredients that give strength to your strands such as coconut oil derived cleansers, food grade cleansing salts, and citric acid for pH balance. Free of silicone, sulfated surfactants, paraben, and dyes.
- Vegan & Cruelty Free - Native shampoo and conditioner are formulated without the use of any animal derived ingredients or by products. Never tested on animals, except humans who volunteer to try Native shampoo and conditioner set.
This Native shampoo and conditioner combo is designed for all hair types and color-treated hair, and it highlights naturally derived ingredients. It is sulfate and dye free, with almond and shea butter as the featured scent and care theme.
The 2-pack format includes 16.5 fl oz each, and the product has a 4.4 rating. That makes it appealing for households or buyers who want a matching shampoo and conditioner system with a smooth, everyday profile.
It is a solid general-purpose option for shoppers who want a natural-leaning product that can fit a wide range of hair situations.
Pros
- Suitable for all hair types
- Color-treated hair friendly
- Sulfate-free and dye-free
- Shampoo and conditioner pair
Cons
- Not a dedicated treatment shampoo
- Higher upfront cost than a single bottle
6. Best Clarifying Option: Aveda Rosemary Mint Purifying Shampoo
- Purifying Daily Shampoo: Rosemary Mint Purifying Shampoo deeply cleanses and gently clarifies hair so it feels squeaky clean and shiny.
- For Normal to Oily Hair: This shampoo is best for normal to oily hair and especially effective for fine to medium hair types.
- Iconic Aroma: Perk up with the invigorating aroma of certified organic rosemary, peppermint, and spearmint, proven to energize, awaken the senses, and improve focus.
This purifying shampoo is designed to gently remove buildup and add shine, making it a strong clarifying choice for normal to oily hair and fine to medium hair types. It is described as 97% naturally derived and includes an invigorating aroma.
With a 4.6 rating, it is one of the highest-rated products in this roundup. The 8.5 oz size is modest, but it may be enough for users who only need clarifying occasionally rather than every wash.
For anyone whose hair feels weighed down by product buildup, this is one of the most targeted choices on the list.
Pros
- Clarifying and purifying formula
- Helps remove buildup
- Adds shine
- High 4.6 rating
Cons
- Smaller 8.5 oz bottle
- Best suited for normal to oily hair rather than very dry hair
7. Best For Dry Hair: ATTITUDE Nourishing Hair Shampoo 16 Fl Oz
- EWG VERIFIED: This EWG Verified shampoo for dry hair is made with clean ingredients that meet the Environmental Working Group's strict health and safety standards — so you can feel confident with every wash.
- NATURALLY DERIVED FORMULA: Formulated with 97% natural origin ingredients¹, including watercress and Indian cress, this shampoo helps revitalize and strengthen hair from root to tip.
- IDEAL FOR DRY HAIR: Made with grapeseed oil to give shine to hair and olive leaves extract to soothe dry scalp. Great as a womens shampoo or men's shampoo, it pairs perfectly with our Nourishing conditioner for a complete ritual.
This ATTITUDE shampoo is designed for dry and damaged hair and is label-focused on naturally derived ingredients, vegan, and plant-based qualities. It also highlights grapeseed oil and olive leaves, which give it a nourishing identity in the name.
As an EWG Verified shampoo with a 4.4 rating, it offers another appealing clean-label option for people who want reassurance alongside performance. The 16 oz size makes it a practical mid-size choice.
If your hair tends to feel dry or stressed, this formula is built to fit that concern without overcomplicating the decision.
Pros
- For dry and damaged hair
- EWG Verified
- Vegan and plant based
- Mid-size 16 oz bottle
Cons
- May not be ideal for oily hair
- Not the largest size in the lineup
8. Best Calming Scent: Aveda Shampure Nurturing Shampoo
- Nourishing Daily Shampoo: Shampure Nurturing Shampoo cleanses and nourishes fine to medium hair types.
- Iconic Aroma: Discover the signature calming Shampure aroma of 25 pure plant and flower essences, including ylang ylang, petit grain, and lavender.
- Naturally Derived Ingredients: 96% naturally derived formula (per ISO 16128). With abyssinian oil to nourish hair.
Aveda Shampure Nurturing Shampoo is aimed at fine to medium hair and is described as gently cleansing and nourishing. It features abyssinian oil and a calming aroma of lavender and ylang ylang, along with a 96% naturally derived claim.
Its 4.6 rating puts it near the top in customer satisfaction among these entries. The formula is designed more for gentle care than heavy cleansing, making it a sensible choice for hair that needs a softer touch.
For users who care about scent and softness as much as cleansing, this shampoo offers a refined natural option.
Pros
- High 4.6 rating
- Gently cleanses and nourishes
- Designed for fine to medium hair
- Calming aroma
Cons
- May not suit those wanting strong clarifying power
- Premium pricing compared with some alternatives
9. Best Moisturizing: Moroccan Argan Oil Shampoo
- SMOOTHING ARGAN OIL: People love how this argan oil shampoo from Pure Nature Lux Spa works hard to smooth flyaways and frizz; Powered by Moroccan argan oil, this moisturizing shampoo helps you achieve smoother, more manageable hair
- SULFATE FREE: This sulfate free shampoo has been formulated with your wellbeing in mind; Our dry hair shampoo is totally sulfate and paraben free, crafted to be kind to your scalp while helping to retain moisture; Better still, Pure Nature Lux Spa’s sulfate free shampoo for color treated hair is never tested on animals and safe for all hair types
- SOFT AND SHINING HAIR: Moroccan argan oil for hair has been used for generations to help make hair shine; We’ve harnessed the power of this incredible treatment to bring you Moroccan oil shampoo that will turn heads; If you want dazzling hair that’s easy to tame, our hydrating shampoo is the answer
This moisturizing treatment shampoo is sulfate SLS and paraben free and is marketed for all hair types, including curly, dry, damaged, and oily hair. That broad targeting makes it one of the more versatile choices in the lineup.
With a 4.6 rating and a 16.99 price point, it balances performance and affordability well. The argan oil focus also makes it attractive for shoppers who want a hydrating, nourishing feel.
This is a strong candidate if you want a natural-leaning shampoo that seems built for general hydration and flexibility.
Pros
- For many hair types
- Sulfate SLS and paraben free
- Hydrating and nourishing
- High 4.6 rating
Cons
- Broad positioning may feel less specialized
- No formal certification listed in the provided data
10. Best For Volume: ATTITUDE Volume and Shine Hair Shampoo
- EWG VERIFIED: clean ingredients and full transparency
- INGREDIENTS OF NATURAL ORIGIN : Formulated with 97.9% naturally sourced ingredients* including soy protein to enhance shine and volume
- HIGH PERFORMANCE : Enriched with watercress and Indian cress, known for their high mineral and vitamin content
This shampoo is designed for thin hair and is labeled with naturally derived ingredients, vegan, and plant-based qualities. It also includes soy protein and cranberries in the product name, plus EWG Verified status.
The 32 oz bottle makes it one of the larger values on the list, and the 4.4 rating suggests consistent buyer satisfaction. It is especially appealing if you want a larger bottle that still speaks to volume and shine goals.
For fine or thin hair that needs a more volumizing direction, this is a practical and dependable option.
Pros
- Designed for thin hair
- Large 32 oz bottle
- EWG Verified
- Vegan and plant based
Cons
- May not be ideal for very dry hair
- Bulkier bottle to store or travel with
11. Best Shampoo Bar: The Earthling Co. Shampoo Bar Vanilla Coconut
- 🛀 LUXURIOUS LATHER: A lather that builds instantly like bottled shampoo to gently yet effectively cleanse oil and build-up without stripping your natural moisture; leaving you with strengthened locks that are soft, bouncy, and clean
- 🌿 HEALTHY HAIR GROWTH & STRENGTH: Magical Marshmallow Root Extract and Elderberry helps to prevent hair loss and thinning, increase strand thickness, prevent damage, and strengthen hair – promoting new, healthy hair growth
- 💧 MOISTURE & VOLUME: Dry hair feels more moisturized and soft with lightweight hydrating ingredients like Glycerin and Vitamin B5 that restores the luster and shine back into dull strands and provides even thin, flat hair with bouncy volume
This shampoo bar is intended to promote hair growth, strengthen, and volumize all hair types. It uses a paraben-free and sulfate-free formula with natural, vegan ingredients, and it comes in a compact 3 oz bar format.
With a 4.4 rating and a bar design, it stands out from the liquid shampoos in the roundup. The Vanilla Coconut scent theme may also appeal to shoppers who want a more tactile and low-waste-style product format.
It’s a good choice for people who prefer shampoo bars and want a natural, portable option.
Pros
- Shampoo bar format
- For all hair types
- Natural and vegan ingredients
- Compact and travel-friendly
Cons
- Bar format may take adjustment for liquid shampoo users
- Smaller size than bottled shampoos
12. Best Larger Size: ATTITUDE Nourishing Hair Shampoo 32 Fl Oz
- EWG VERIFIED: This EWG Verified shampoo for dry hair is made with clean ingredients that meet the Environmental Working Group's strict health and safety standards — so you can feel confident with every wash.
- NATURALLY DERIVED FORMULA: Formulated with 97% natural origin ingredients¹, including watercress and Indian cress, this shampoo helps revitalize and strengthen hair from root to tip.
- IDEAL FOR DRY HAIR: Made with grapeseed oil to give shine to hair and olive leaves extract to soothe dry scalp. Great as a womens shampoo or men's shampoo, it pairs perfectly with our Nourishing conditioner for a complete ritual.
This larger version of ATTITUDE’s nourishing shampoo is intended for dry and damaged hair, with naturally derived ingredients, vegan and plant-based positioning, and grapeseed oil and olive leaves in the product name. It is also EWG Verified.
The 32 oz size gives it clear value for households or frequent users who want a bigger bottle. Its 4.5 rating is slightly higher than the smaller version in this roundup, which helps it stand out further.
If you already know you like this style of nourishing shampoo, the larger bottle is a smart practical choice.
Pros
- Large 32 oz bottle
- EWG Verified
- For dry and damaged hair
- 4.5 rating
Cons
- May be more than occasional users need
- Not targeted for oily or clarifying needs
13. Best Scalp Detox: Native Scalp Detox Shampoo and Conditioner
- Detoxifies your hair and scalp. Deeply cleanses to remove dirt, oil and product buildup
- Clarifies and conditions. Rinses away buildup while nourishing your hair and scalp
- Sulfate free. Free of sulfated surfactants for a gentle experience that protects your hair's natural oils
This scalp detox set is built around eucalyptus and mint and is aimed at all hair types, including color-treated, fine, and dry damaged hair. It is sulfate and dye free, and it comes as a shampoo and conditioner 2-pack.
While the 4.2 rating is lower than many others here, the focused detox theme may still make it useful for buyers who want a scalp-refreshing routine. The 16.5 fl oz each size also makes it a respectable value for a paired product.
This is a sensible pick if your main goal is a cleaner-feeling scalp routine rather than a purely moisturizing wash.
Pros
- Scalp detox positioning
- Eucalyptus and mint theme
- Sulfate-free and dye-free
- Shampoo and conditioner pair
Cons
- Lower 4.2 rating
- May be more targeted than some shoppers need
14. Best Shampoo Bar for Menthol Feel: Viori Tea Tree Mint Essential Oil Shampoo Bar
- Tailored for All Hair Types: Our rice water shampoo bars are designed to beautifully balance and nurture any hair type, ensuring everyone can achieve healthier, more vibrant hair
- Increase Hair Health: With a hydrating and gently soothing formula, our bar shampoo provides voluminous results without the heaviness, effectively reducing itching and irritation. Designed for the health-conscious and aesthetically inclined, our organic shampoo bars ensure your hair's vitality shines through with every use
- Essential Oil Aromatherapy: Immerse in the therapeutic aromas of Tea Tree and Peppermint. Our bars not only cleanse but also invigorate your senses, offering a refreshing and uplifting shower experience
Viori’s tea tree mint shampoo bar is handcrafted and made with rice water, with a sulfate-free formula and compact bar format. It is designed for buyers who want an all natural shampoo bar experience with a fresh essential-oil style profile.
The 4.6 rating makes it one of the highest-rated products on the list, and the compact 3 oz size is practical for travel or smaller storage spaces. It also carries Amazon-developed certification and Compact by Design labeling in the provided data.
This is a strong pick for someone who wants a bar shampoo with a clean, fresh-feeling identity.
Pros
- High 4.6 rating
- Shampoo bar format
- Made with rice water
- Sulfate-free
Cons
- Bar format may not suit everyone
- Smaller than liquid bottle options
15. Best 2-in-1 Option: Native Strengthening 2-in-1 Shampoo & Conditioner Cashmere & Rain
- Strengthens hair. Formulated to help reduce hair damage and breakage for stronger strands with less frizz
- Free from harsh additives. Sulfate-free, silicone-free, paraben-free and dye-free
- Silicones Free. Gently replenishes your hair without weighing it down
This 2-in-1 shampoo and conditioner is designed as a strengthening formula and comes in a 16.5 fl oz bottle. With a 4.8 rating, it is the highest-rated product in this roundup and stands out immediately for user satisfaction.
Its 2-in-1 design makes it ideal for anyone who wants a simpler routine without separate shampoo and conditioner steps. The Cashmere & Rain scent is part of the product identity, and the price point is also attractive.
If convenience and strong rating matter most, this is one of the most compelling options on the list.
Pros
- Highest rating in the list at 4.8
- 2-in-1 shampoo and conditioner
- Affordable price
- Strengthening positioning
Cons
- 2-in-1 products may not suit users who prefer separate steps
- Not a dedicated treatment shampoo
Buying Guide
Hair Type
Start by matching the shampoo to your hair’s needs. Fine, thin, dry, damaged, oily, color-treated, and curly hair can each respond differently to a formula.
Cleansing Strength
Some shampoos are designed to gently cleanse, while others are more purifying or clarifying. If your hair feels weighed down, a purifying option may work better than a moisturizing one.
Ingredients and Formulation
Look for details that matter to you, such as sulfate-free, silicone-free, paraben-free, vegan, cruelty-free, plant-based, naturally derived, or EWG Verified. These labels can help narrow the field quickly.
Size and Value
Consider whether you want a small bottle, a large value-size option, a bundle, or a shampoo bar. The best pick is not always the cheapest one if you use shampoo often.
Finish and Routine Preference
Some people want volume, others want moisture, and some want simplicity like a 2-in-1 or a bar. Choose the format that fits your routine so you’ll actually enjoy using it.
Frequently Asked Questions
What makes a shampoo a good natural option?
A good natural option usually emphasizes naturally derived ingredients and avoids harsher additives that some shoppers prefer to skip, such as sulfates, parabens, silicones, or dyes.
Is all natural shampoo better for all hair types?
Not necessarily. The best shampoo depends on your hair texture, scalp condition, and whether you need moisture, volume, or clarifying power.
Can natural shampoos still cleanse well?
Yes. Natural-leaning shampoos can cleanse effectively, but some are gentler while others are more purifying. Choosing the right one depends on how much buildup or oil your hair has.
What is the best all natural shampoo for fine hair?
Products labeled for fine hair, thin hair, or volumizing use are often the best place to start. In this list, several options are positioned that way, including volume and thickening shampoos.
Are shampoo bars a good alternative to liquid shampoo?
They can be, especially if you want a compact format. The main difference is texture and application, so some users need a short adjustment period.
Conclusion
Finding the Best All Natural Shampoo comes down to matching a clean-leaning formula with your hair’s exact needs. If you want a top all-around pick, the Mielle Organics Rosemary Mint Hair Strengthening Biotin Shampoo is a strong starting point, while the Native Strengthening 2-in-1 and ATTITUDE options offer excellent alternatives depending on your routine and hair goals.
For the best results, focus on fit rather than hype: choose based on your hair type, desired finish, and ingredient preferences. With the right match, an all natural shampoo can become an easy and satisfying part of your daily care routine.